In the last segment of Master Your Merch, we covered ‘Merch Basics’. If you missed that, you can find it here. Once you’ve gotten the basics down, you’ll want to come up with a merch strategy.
So what do we mean by merch strategy? We mean actually thinking about your merch from a business perspective, (instead of a last-minute afterthought the week before your tour/shows), in a pointed way, to actually try to maximize your merch income and profit.
